Comparison Between Nike And Adidas - 1679 Words

The product I selected to research was sporting Apparel. The companies I chose are Adidas and Nike. The reason I chose these two is because they re both popular brand names around the world. Nike is base in the US and Adidas is base out of Germany. Nike and Adidas carries manufactures basically the same products. These companies offer similar products in comparisons to each other. Both of these brand s are well- know in households. The slogan for Nike is Just Do It is well-known around the world. Nike s slogan is used in printable ads and also in television infomercial Even though both companies carry similar products they attract different consumers. Nike is marketed more towards U.S consumers and Adidas is more base and popular in the European. Nike and Adidas have about the same strategies however with various application techniques. The organizations focuses on a lot on technology as well as they strive towards producing newer and also innovative products. Nike concentrates on American markets buyers and Adidas concentrates on European buyers. Nike doesn t have any production plants, they just design, distribute along with what the market produces and therefore they outsource to several countries within Asia, mainly Taiwan Korea that outsource its production to the China, Indonesia and Vietnam. Adidas on a whole, carries out all its production within Germany. Currently they have captured Nike’s outsourcing policy through outsourcing to AsianShow MoreRelatedWhy Adidas And Nike Is The Best Choice For Me1643 Words   |  7 Pagesspeak about their histories. 1) Why Adidas and Nike? Two reasons lead me to make this choice. First of all, I am really fond of sport. I have been played soccer since ten years and always wear Adidas and Nike so it is two companies I know very well. Then, when I was thinking about which companies I was going to choose, I wanted two multinationals and one American company and one European company. So Adidas and Nike was the best choice for me. Today, Adidas and Nike are the two leaders of the sportsRead MoreMarketing Strategies For Nike And Adidas1317 Words   |  6 Pagesthe sports apparel of Nike and Adidas. According to the research, promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. On the other hand, advertising strategy is designed to sell a product (Chron.com). Nevertheless, Nike has become the leader in the industry for advertising and marketing strategies than Adidas. In the sports apparel industry, Adidas could be viewed as one of Nike competitors. PromotionalRead MoreUnderstanding Perceptions Of Products Through The Eyes Of Various Consumers1378 Words   |  6 Pagesand explore the disparities between generations, how their perspectives differ (or not) and why. Brand Personality: â€Å"A brand personality is the set of traits people attribute to a product as if it were a person.† (Solomon, 2013, p. 162). Nike: Exciting, Competent, Sophisticated and Rugged Adidas: Outdated, Conventional and Practical Reebok: Athletic 4. Describe the possible differences in target markets based on your research? Nike: Based on my research, while Nike has extended its brand andRead MoreMission And Vision Of Nike And Adidas1992 Words   |  8 PagesCompanies, Nike and Adidas. In this report, we will be learning what their goals are, mission and vision of Nike and Adidas, how they have implemented these into their company process, how their policy is different. We will also be studying different strategies and different stakeholders they focus on to maintain their respective company’s sustainability. Nike and Adidas both specialize in footwear, apparel and accessories and their competition is intense as Nike is the market leader and Adidas is theRead MoreAdidas vs Nike Marketing Battle2963 Words   |  12 Pagesbrands in the UK: Adidas Vs Nike. Table of contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.3 2.0 Market and Literature Review 3.1 Nike Inc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.3 3.2 Business Segments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p.3 3.3 Marketing mix: Nike†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.3 3.4 Adidas†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.3 3.5 Marketing mix: Adidas†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.4 3.6 Comparison of marketing campaigns†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read More Nikes Plan for China Essay940 Words   |  4 PagesNikes Plan for China Nike is already a global power house, however the potential to increase sales in China was the topic of the most recent annual investor meeting. One may question Nike’s preoccupation with China. After all, Nike China is dominant. They are currently the number one brand with the number one market share while competitors Reebok and Adidas are in 4th and 5th places respectively. They have tripled revenue in the last two years. With 2000 points of sale, 400 stores in the topRead MoreFinancial Analysis: Nike Vs. Adidas4709 Words   |  19 PagesComparative Financial Analysis Nike Inc. vs. Adidas AG Submitted to: Dr. Ismail Gomaa By: Ghada Mahmoud Saafan 1/1/2010 CONTENTS Contents ........................................................................................................................................................................2 Methodology: ................................................................................................................................................................3 Nike Inc. ...............Read MoreStrategic Competition in the Sneaker Industry4504 Words   |  19 Pagesstrategic initiatives will miss out on opportunities to attain growth and competitive advantage. Nike and Adidas are two primary footwear companies along with their competitors who have adopted an online e-commerce strategy to increase their sales and product awareness. Most importantly, companies like Nike and Adidas have invested heavily into online brand building and image development. Nike launched the nike.com web site in August 1996 primarily to provide information to its consumers. In 1996Read MoreAdvantages And Disadvantages Of Nike969 Words   |  4 PagesWeaknesses Nike Latest moves on social media towards its hi-tech innovation of Nike + FuelBand is dangerous and challenging its marketing strategies since the idea of sharing information can be at odds with the individualism of Nike Brand. Nike Brand identity has always been associated with individualism, performance, and empowerment as a way of differentiating themselves from its competitors. However, the company as well cannot ignore its social media’s fans and ends up not embracing their brand’sRead MoreFinancial Analysis: Nike Vs. Adidas4725 Words   |  19 PagesFinancial Analysis Nike Inc. vs. Adidas AG Submitted to: Dr. Ismail Gomaa By: Ghada Mahmoud Saafan 1/1/2010 CONTENTS Contents ........................................................................................................................................................................2 Methodology: ................................................................................................................................................................3 Nike Inc. ............

Malware And Its Effects On Our Computer - 1882 Words

Have you ever been surfing the web when all of a sudden a vibrant window pops up congratulating you for being the nth visitor and the lucky recipient of some amazing prize which you’ll receive just as soon as you enter your email address or download a file? Almost everyone encounters a pop-up like this every now and then. Some of us, including myself, have even followed the instructions only to learn that we’ve helped a malware program run on our computer. Malware, also known as malicious software, has a deep history behind it. By definition, malware is a code or a software that is designed to damage, disrupt, steal, or inflict malice in some form or another on computer data, personal files, hosts, or networks. It poses a major threat to home and business computers worldwide and there aren’t many means to stop it. Malware comes in a variety of forms, and from a variety of sources. Over the last few decades malware has grown more sophisticated and more dangerous. The main types of malware include computer viruses, worms, trojans, and bots. Malware can be separated further into sub-categories such as backdoor trojans, remote access trojans, information stealers, and ransomware. The different forms of malware use different techniques to damage or infect the targeted computer. However, all malware has one thing in common, self-replication. Before we can learn about this self-replication that is key to all malware today, we must learn about the evolution of malware. The evolutionShow MoreRelatedTaking a Look at Cybercrime1019 Words   |  4 PagesIntroduction Malware is a malicious software and act a single term to refer to virus, trojan horse, spy ware, worm and spam. It is design to harm to a standalone computer or a network computer. Type Of Malware Virus is a program that replicates by being copied to another program, computer or documents. It can be send toward via e-mail or downloaded file that person receive from the website that he download. Trojan horse is a program that harmful to the computer or data in such a way that it canRead MoreBotnet Essay1045 Words   |  5 Pages The idea of the malicious code or malware, (e.g., infections, worms, bots) moved as of late from upsetting support of effectively looking for financial benefit. Beforehand, worms were arranged essentially to spread. The effect on casualties and associations was essentially an interruption of administration bringing about the loss of efficiency and now and at that a point lost pay. Before long, innumerable imperative worms are proposed to take delicate information, for instance, Mastercard numbersRead MoreDenial Of Services Attack Essay1467 Words   |  6 PagesDenial of Service attack (DoS attack) are attacks making the computer unusable and the programs unavailable as systems flood a user’s bandwidth Historically, a computer system is overloaded with false requests and data, causing the system to go into shock and crash. The multiple attacks from different IP addresses, sometimes thousands, making it hard for the computer to pinpoint the source. Used in large and layered net works, using multi-threaded OSI layered attacks and a pre-scanned reconnaissanceRead MoreHow Antivirus Effects Our Lives Essay examples1177 Words   |  5 Pagesprotect a computer from malware such as virus, Trojan horses, computer worms and other malicious programs. Besides from protecting a computer, the anti-virus offers many solutions to prevent new infections into your computer by scanning emails and files when they are being downloaded. An antivirus program is considered a security strategy. A computer virus is similar to a biological virus; it spreads from one computer to another just as the biological virus spreads from human to human. The computer virusRead MoreThe Breach Of Target Security Breach Incident Response1447 Words   |  6 PagesIn December 2013, the CEO, Gregg Steinhafle, of Target announced that their company was affected by a data breach that occurred between November 27 and December 15, 2013. â€Å"Target disclosed that online thieves hacked into its computer system, stealing credit card or personal information from more than 100 million customers. Both personal data and credit card information may have been stolen from about 12 million people† (Abrams, 2014). The outcome of this breach has cost Gregg Steinhafle his job,Read MoreCyber Security Includes Ensuring The Data Essay1625 Words   |  7 Pagesvolume and modernity of digital security threats–including focusing on phishing tricks, information robbery, and other online vulnerabiliti es–demand that we stay cautious about securing our frameworks and data. The normal unprotected associated with the Internet can be hacked in minutes. A great deal of computers and website pages are being found with viruses each day. New hacking strategies are invented constantly. These are only a couple case of hacking we hear about and they highlight the significanceRead MoreCybercrime And Its Effects On Society1239 Words   |  5 PagesAbstract-This research explores the different forms of cybercrime and its effects on society when compared to several years ago. Moreover, it focuses on the changes that have been made to fight the rise of cybercrimes. With the advances in technology allowing society to stay interconnected online, criminals, both who is not an expert and experienced, have taken advantage of growing opportunities. By taking into consideration the dangers on this issue, it is important to take action and provide solutionsRead MoreContemporary Information Secur ity Systems And Computer Systems1519 Words   |  7 PagesAccording to identitytheft.info, almost 15 million Americans have their identity used fraudulently due to information leaks and information insecurities. With the growing dependency on computer systems to store confidential information across the world, it is only necessary that that the information be protected by strong security systems which include both hardware and software so that both the businesses and the consumers feel safe in the transportation of information over the inter-webs. ContemporaryRead MoreComputer Virus And Its Effect On The Computer2535 Words   |  11 Pages1. Introduction Today, the term ‘computer virus’ is definitely not unfamiliar to most people. In the early 1980s, people started to gain awareness of Computer virus or Malware. However, it was only in 1987 that computer virus became prominent; especially to those in the press and trade industry. [1] Computer virus has evolved over the years - from the early days of Internet distributed Morris worm to remote access Trojans(RAT). Often not, a personal computer tends to be vulnerable to a virus attackRead MoreComputer Networks And The Internet1379 Words   |  6 Pagesme? The simple fact of having an unprotected computer network, law enforcement not up to par, and a challenge is all a hacker needs to cash in; sometimes personal, but for the most part, just business as usual. Hackers once admired in the 1960’s are now dangerous and a threat to big box corporations, small businesses, and personal computer users. Data breaches are the most lucrative business for hackers still. An example of data breaching is Computer Memory Racking or also known as memory consumption

Tighter Big Business From Abusing Their Power - 995 Words

America was one of the first few countries that started to industrialize. Throughout the industrial revolution, technology flourish and a new era began. Farms were demolished and farmers moved from the countryside to the urban areas. Factories opened up to recruit more workers. The increased in job opportunities have lured many immigrants to the United States. With the increase in economic growth, the gap between the wealth and the middle class widen and a new class was introduced known as the working class. This was the start of capitalism and in this period of time it was also known as the â€Å"gilded age† that Mark Twain introduced, where the corrupt side of society was covered with a thin sheet of gold. Under, all that wealth and luxury†¦show more content†¦This allowed the economy to bloom. However, it has also created room for corruption. In a scholarly journal, Information, markets, and corruption: Transcontinental railroads in the Gilded Age, White Richard stated that corruption â€Å"consisted of quotidian faults-lying, deception, and dishonesty-played out largely on paper and along telegraph lines† (White). These wrongdoings allowed trustees to use their personal advantages to further corrupt society and as an outcome children and adult workers suffer. At the beginning of the industrial revolution in America, laws that prevented children from working was not established, and this allowed businesses to utilized children as an inexpensive form of labor. By the 1900s there were over one million children working in the labor force. Most of those young workers were from a poor or immigrant family. They were put to work at an early age usually between five to sixteen years old. In the article, â€Å"The History of Child Labor During the American Industrial Revolu tion† by Jennifer Wagner, discusses about how most of these youngsters worked in unsafe conditions in: †¦textile mills, coalmines, flourmills, machine shops, garment factories, tobacco factories, shoe factories, and carpet plants, in order to provide a source of income for their families. In numerous industries children labored around unsafe machinery. Children labored for many hours, but received wages that were much lower than those received by adult laborers for comparable

Development of the Scholar-Practitioner Article Analysis...

Development of the Scholar-Practitioner: Article Analysis Resubmission by Calanthia Carter Calanthia.Carter@Waldenu.edu Student ID #A00013887 School: Richard W. Riley College of Education and Leadership Program: Ph.D. in Education Specialization: Curriculum, Instruction, and Assessment Instructor: Joanne Heilman, Ph.D. Walden University Resubmission: January 29, 2012 Article Analysis Jazvac-Martek, M. (2009). Oscillating role identities: The academic experiences of education doctoral students. Innovations in Education and Teaching International, 46(3), 253–264. Retrieved from the Walden Library using the Education Research Complete database. Central Research Problem Undertaking the task in doctoral education as a†¦show more content†¦Simultaneously, the author recognizes that the individual has to make his identify valid based on the reaction of others in the sphere of profession. However, the perception of success or failures based on a combination of intrapersonal motivations determines the student’s personal expectations. The theory evolved to align with the author’s intent of the study, which was to determine how doctoral students view their identity and experience as they perform various task in becoming a peer or scholar. The author’s data source involved a single week log of experiences, pre-interview questionnaires, and two interviews to discuss the logs and the questionnaire. (p. 257) The author identified, analyzed, and reported patterns in the collected data from a qualitative software analysis program. Jazvac-Martek discovered that students recounted times when they felt like peers and times when they realized they were still doctoral students or candidates. The author also found that regardless of the experience (i.e. facilitating studies, writing papers or proposals or interviews for a faculty position) the students gained a sense of power and a sense of progress. (p.259) Strengths and Weaknesses The research by Jazvac-Martek is commendable and offers a much needed discussion on the expectations and motivations of doctoral students. However, I would have preferred a larger and more diverse group of participants. TheShow MoreRelatedAma: Marketing and Definition5314 Words   |  22 Pages the authors examine the AMA’s revision of its definition—the new 2007 definition of marketing. The article first describes the concerns about the 2004 offering and then traces the process taken by the AMA to consider these issues and revise the definition. The authors conclude that the new definition addresses many of the major issues with the 2004 definition that had been identified by scholars contributing to the special section. They highlight several positive qualities of the new definition

Brief Narrative Essay Free Essays

Do you remember how our parents often tell us that age old adage of â€Å"Don’t judge a book by its cover† ? Have you ever noticed how, although we know that we are not supposed to do that, we still do it anyway? I have the guts to admit that I am guilty of judging my fellowman at least once. In fact, when I was in grade school, I had misjudged one of my classmates simply because of the way she looked and her station in life because I listened to and believed in the rumors that our classmates had spread about her. This girl was known to have been raised by two spinster aunts since her birth so her ways and mannerisms in public was not that of people her age. We will write a custom essay sample on Brief Narrative Essay or any similar topic only for you Order Now In fact, if we did not have her for a classmate, we could have sworn that she was home schooled. She possessed an aloof attitude, sometimes seemingly eccentric and weird in her ways as well. She never hung around after classes and always seemed in a hurry to go home. She simply had no time to socialize and was irritated when forced to stay late at school. So we all determined that she was either abnormal or just plain weird. She was a quiet person who usually kept to herself and could often be found in the library reading up on the days lessons or just reading the available newspapers and magazines. We laughed at her often because even though she was a voracious reader, she was terrible in the Math and Science area of lessons. We had known her since pre-school and knew that she had started failing those subjects when we were in grade 3. She was the butt of all the in-jokes and we gave her no respect at all when we spoke to her. We considered her the class clown and mascot because no matter what we seemed to do to her, she could simply ignore. We considered her a challenge whom we had to break down and make cry. Then one day in English class, we were assigned to pair up and do some role playing activity. A unanimous groan went through the classroom when the girls name was announced. All of us were dreading the possibility of being stuck with her for a partner. We were convinced that it would only mean a disaster for whoever was paired with her. We had 2 weeks to work together and come up with a properly enacted and costumed scene from one of Shakespeare’s plays. I dreaded having to work with her because the class made such a big deal out it by ribbing me in public about how I did not have a prayer of getting a passing grade in the project because of my partner. She made one request of me during our partner meeting in class. Could we do the rehearsals at her house instead? She had to stay home whenever possible she explained, because her elderly aunts needed help around the house and she was worried that something might happen if she left them alone. I found this of interest, an open invitation to come over to her house and see where she lived and how she lived would be my chance to understand what made her the way she was and also confirm or deny any of the rumors floating about in school regarding her and her home life. On my first day of practice with her, I met her very accommodating aunts who thought of me as their nieces friend from school. They were glad that she finally brought a friend over to the house because she was a lonely young woman who just spent her days reading and fussing over them. I did not have the heart to tell them I was no friend of hers. But as the days of our rehearsals progressed, I got to know her and her family better and I realized how wrong we were to have judged her just because we did not understand why she was different. If only we took the time to actually talk to her instead of tease her, we would have understood that she was really a very caring and loving person who recognized her responsibilities in life and made extra efforts to insure that she could do what was expected of her properly. Due the school activity, I came to realize that she was a special girl. She was the kind of person whom one took the time to get to know and nurture as a friend. I decided that I would continue to befriend her regardless of what the rest of the school thought of her. Guess what, now that I am in high school, most of my grade school friends have disappeared. But this girl has remained a true and steadfast friend to me all this time. And I have helped her come out of her shell and become more sociable. True, the bad rep that was spread about her is still mentioned from time to time. But at least, I helped her get to know some other people who could really be a true friend to her. Just like I am. Truly, â€Å"one cannot judge a book by its cover† and first impressions could be wrong. Just look at how wrong I was in this situation. How to cite Brief Narrative Essay, Essays

Mobile Application to Conduct Business

Question: Discuss about the Mobile Application to Conduct Business. Answer: Introduction Currently World without technologies is hard to imagine and the use of application is growing fast. Business now a days are running on mobile application. It is hard to conduct huge businesses by mobile application. There are many benefits regarding the use of mobile application in running of business. Mobile application is used for small businesses. Large businesses is difficult to manage by mobile applications example Wal-Mart and Bank of America but for small firms or business it is easy to have the detail on mobile such as beauty spa and coffee shop because small business can be operated easily using mobile application(Haselmayr,2014). Mobile application overview Mobile application is set of programs which run on mobile devices (Salz Moranz, 2013, 14). It is fastest growing in global communication now a days mobile applications are used in business. Use of applications benefit businesses and provide promotion. Currently there are so many businesses which run on using applications (Islam,72). When analysis done nearly 40,402 application were created for business including restaurants such as golf courses, hotels (Gazdecki, 2016). Demand for mobile application is growing but still there are so many organizations which do not find the urgent use mobile application in their business. Many entrepreneurs are unawareness about the benefit of mobile application. Advantage of using mobile application for business There are so many advantage of using mobile application in business few are listed below It provides more value to customer- having mobile application will provide more interaction with customer and products. The user can conduct whole business on their fingertip even the customer can have benefit from the application. Strong brand- on mobile application an entrepreneur would make very strong brand Connect better with customers as well as connect instant- having business on mobile will make the user connect to customer very easy and fast. Instant interaction can be done Give information of new products and offers- The detail information about products is very easily available on mobile if the user has the application. Create awareness about the product to customer- whole detail is provided about the product on the application which is easy to excess. Customers get information by message, email and detail of the product. Business on mobile application provide awareness to customers. It is beneficial for both customers and for the entrepreneurs ( Velji, 2016). Conclusion Mobile application has maximum growth in business but still there are many businesses and companies which are unaware about the use of mobile application. Having application would eventually make business run very smoothly. Mobile application provide proper conduction of business and the growth of business will take place but it is only for the small business large one cannot be conducted on mobile. Use of having mobile application for business is that proper detail about the product and the location the business can be given. The customer having problem can directly connect to owner of the business. There is maximum use of mobile applications in B to B market. Reference Islam, Md. Mazumder, T. International journal of engineering technology IJET-IJENS. Mobile application and its global impact. 10 ( 06). Marsh, C. (June 2015). Research 2015 Enterprise mobile application report, Retrieved on 16 December 2016 Form forms.kony.com/rs/656-WNA-141/image/kony-Enterprise-Mobile-App-Report.pdf Velji,J. ( 2016). Mobile App. 4 ways your business can benefit from having a mobile app. Retrieved on 16 December 2016. From https://buildfire.com/way-business-benefit-having-mobile-app/ Gazdecki, A.(2016). 2016 is the year small businesses must develop mobile app. Retrieved on 20 December 2016. From https://smallbiztrends.com/2016/03/2016-year-small-businesses-must-develop-mobile-apps.html Salz, A.P Moranz, J(2013) The everything guide to mobile apps. Business Economics. 14. Haselmayr, M.(2014) here why your business needs its own mobile app.

Paediatric Physical Therapy Community Training Programme

Question: Describe about the Paediatric Physical Therapy for Community Training Programme? Answer: Implementation of Community Training Programme: The children with cerebral palsy have certain movement disorders and muscle weakness that appear in their early childhood and become permanent. The symptoms include stiff muscles, poor coordination, weak muscles and tremors. Some special fitness programmes are there specially designed for the children with cerebral palsy. To implement such a fitness programme in the community will be helpful for the physical development for the children with cerebral palsy. For implementing such programme: Firstly, the significance of such programmes should be understood by the people of community (Case-Smith OBrien, 2013). The parents of the children with cerebral palsy must be involved in such programme and it is important to make them understand the significance of these activities and how these can improve the health of their children. The parents should be trained properly about how to take care of the physical health of their children at home. A paediatric physical therapist is to be assigned to check the physical health of the children such as, their muscle strength, ability to walk, co-ordination etc. A trainer must be assigned to guide the children with the appropriate physical exercise. Arranging and setting the necessary equipments for the training of the children. The children are checked for the improvement of their physical health after a certain interval. For setting such programme, fund should be raised. It can be done with the help of the people of the community or with the sponsorship of any organization (Verschuren et al., 2011). Challenges of Conducting a Community Training Programme: There are some challenges that are faced while conducting such training programme in a community for the children having cerebral palsy. The most common challenge of conducting any kind of training programme is to raise the fund or arranging the sponsorship. Sometimes it may be difficult to convince the people of the society and the parents of the disabled children for co-operation. Sometimes parents feel awkward to take their children to the society because of their disability (Campbell, Palisano Vander Linden, 2006). In many cases parents who have children with cerebral palsy stated that, their children refused to join as they are not comfortable to come for such training as they consider themselves inferior and that is why they feel shy to participate in the training programme. So, there is also a difficulty to make the children participate in such programme (Wiert et al., 2010). Problems that Can Occur While Conducting Such Programme: Such problem can be avoided by convincing the community people to donate for this purpose. The problem of participation of children can be managed by the individual mental counselling of them and making them realize the importance of this training in their physical health and they can also be encouraged by involving certain fun activities in the training programme (Gordon et al., 2011) . The parents of the children must be co-operative. It is important for them to understand the physical improvement that can happen to their children and they must be aware of the positive impact of this improvement on the future life of the children (Verschuren et al., 2011). Outcomes of Such Training: As evidenced in many researches, there should be a positive change in the physical health of the children. The activities that are included in the training are specially designed to enhance the physical abilities of the children with cerebral palsy. The primary goals of these physical activities are to improve the physical functioning, impaired mobility, co-ordination and muscle strength of the children (Campbell, Palisano Vander Linden, 2006). These activities not only bring about a change in the physical health but an improvement in mental health also occurs. The disabled children are more likely to restrict themselves to participate in the society. These training programmes allow the children to be more participative that is they become socialized and make friends. By involving some sports or dance in the training, the physical ability as well as creativity of the children can be encouraged (Reid et al., 2010). Monitoring the Outcomes: The purpose of monitoring the outcomes is to determine the effectiveness of the intervention for meeting the desired goals. The physical therapist along with the trainer and the adolescents family can determine the effectiveness of the training. The methods of the strength measurement are: Maximal and sub-maximal aerobic test: This process involves a six minute walk or ride and a modified shuttle run or ride test (Hubur et al., 2010). Anaerobic and power test: In this method a 105 metre sprint test is done and then another two muscle power sprint test: 615 meter, 315 meter are done. Strength tests: The process for determining strength involves hand held dynamometry, lower limb muscle strength test and 6-15 repetition maximum testing (Campbell, Palisano Vander Linden, 2006). Guidelines to Train Young Athletes: Guidelines for the training of young athletes are classified according to their age and the activities are designed according to that. 7 years or younger: Basic and light exercise with no or a little weight along with a concept of the training session is introduced. The children are taught with the proper techniques of exercise. In this age the training volume is low. 8 to 10 years: Increment in the number of exercises and the volume of training is done. Gradual progression of the loading of exercise is occurred and exercise is practices in all lifts. The tolerance to the stress is monitored carefully. 11 to 13 years: Progressive loading of exercise is continued and more advanced techniques are involved into the curriculum. The techniques of different are emphasized. 14 to 15 years: More advanced exercises are designed for the athletes, techniques become tougher and the training volume is increased. 16 years or above: The athletes are introduced to the adult programmes and are moved to the entry level adult programmes (Armstrong Barker, 2010). The training also includes several programmes to develop certain skills of the athletes which are: Energy training is given to the athletes to develop good aerobic base. It involves exercise with low intensity and long duration. Resistant training is for the development of physical strength of the athletes. Activities to fasten the movement of muscles and to increase the flexibility. Training is given to the athletes to make them understand the nutritional and caloric requirements and to make their diet chart according to that (Faigenbaum Myer, 2010). Training, Supervision and Injury Prevention of Young Athletes: A proper supervision of the coach is necessary to train the young athletes in a correct way. Supervision of the coach guides the athletes to perform the exercise in a right manner depending on the physical condition of them. It is very important to train the athletes in the correct way otherwise it can affect the health of them. So, supervising the young athletes and directing them to the right way is a major duty of the coach to build their future ( Mufulli et al., 2010). Occurrence of injury is very common for athletes. There are some common ways to prevent or minimize the injuries. It is mandatory to use proper equipments for the protection of participants. Participants should appear in the ground in proper dress code along with appropriate footwear. Protective headgear is necessary for some sports like baseball, cricket, hockey etc. to minimize the injuries of head and neck. Eye protector is required to avoid eye injuries in racquet sports and it should not interfere with the vision of the athlete (Armstrong Barker, 2010). Mouth guard is essential for boxers and hockey players and it has effectively reduced oral injuries. Facial protection is also needed in some sports especially in boxing and wrestling. These protections should not interfere with speech and breath. A proper supervision during the training can minimize the chance of any injury. In this case, the role of a physical therapist is to monitor that, whether the above stated instructions are being followed or not. He or she should make the trainee athletes realise the importance of following the guidelines and the safety measures to avoid any major injury. The physical therapist should also make the athletes aware of the consequences of not following the guidelines on their physical health (Jayanthi et al., 2012) Recommendation for Blairs Parents: At the time of birth, Blair had a brachial plexus injury due to some problems at the time of delivery. Initially she faced much problem due to this but improved gradually. At the age of 2 years, Blair faces some mild sensory loss along with some residual impairment. A decrease in the activity of shoulder and elbow ROM has also been noticed. Due to these residual impairments she faces some restriction while doing certain activities (Murphy et al., 2012). Her parents must be involved in the procedure of her treatment. There are certain activities that they can do at home to help her to overcome the weaknesses. First of all her parents should be provided with the home programme sheets and are suggested to follow that. The exercises that are mentioned in the home programme guidelines should be performed in a regular basis. Provide a tactile stimulation using a vibrator or a massage to the upper extremity in order to increase the sensation of shoulder and arms. Providing a joint compression to the joints of arm and soldier in order to facilitate muscle co-ordination. Insist her to use the upper extremity in various activities she likes to do. Resistive exercise using a very light weight. Providing electrical stimulation by a trained therapist (Mehlman et al., 2011). As she has a tendency of soldier stiffening, a hot compress can be given to her soldier for 10 to 15 minutes followed by a massage. It should be noticed that she is not lying on her back or in an inverted position. She must avoid side-lying. She should not get picked up under armpit and her arm should not be lifted in the elbow flexion on the top of her chest. She should not be allowed to dangle her arm in space (Campbell, Palisano Vander Linden, 2006). For the protection of hand and deficits in the sensory nerves a hand splint can be applied. It will also maintain her hand in the proper position. Dynamic splints can be used for her elbow. Monitoring the improvement of physical strength of Blair regularly. Taking her to a doctor on a regular basis for health check up and for checking the strength of her muscle, improvement in co-ordination, impairments and sensory properties (Pham et al., 2011). Daily Activities for Blair: There are some activities of daily life that should be encouraged by Blairs parents and Blair should try to perform regularly in order to improve her residual impairments. These activities are: Brushing teeth and combing hair to improve the movement of elbow. Climb on stair holding the railing with the support of her hand which will make the muscles of her arm and soldier work (Vaz et al., 2010). She should be encouraged to draw on paper using crayons to increase the activity of her arm. Her parents should play some game with her where the upper extremity is involved mostly (Campbell, Palisano Vander Linden, 2006). References: Armstrong, N., Barker, A. R. (2010). Endurance training and elite young athletes. Campbell, S., Palisano, R., Vander Linden, D. (2006).Physical therapy for children. St. Louis, MO: Elsevier Saunders. Case-Smith, J., O'Brien, J. C. (2013).Occupational therapy for children. Elsevier Health Sciences. Faigenbaum, A. D., Myer, G. D. (2010). Resistance training among young athletes: safety, efficacy and injury prevention effects.British journal of sports medicine,44(1), 56-63. Gordon, A. M., Hung, Y. C., Brandao, M., Ferre, C. L., Kuo, H. C., Friel, K., ... Charles, J. R. (2011). 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