Holden Caulfield, The Sexual Psychopath - Literature Essay Samples

J.D. Salinger’s The Catcher in the Rye is set against the lavender scare and the sexual psychopath laws of the 1950’s. During this time, the United States at large was horrified by the apparent rise in sex crimes in the country. Holden Caulfield, Salingers protagonist, was no doubt heavily influenced by these events; in fact, such events would have been almost unavoidable with the amount of media attention they received at the time. Homegrown anxiety about sexual psychopaths was a major factor that contributed to Holden’s mental breakdown, which ultimately led him to be placed in a rehabilitation center. Beginning in the 1930’s, there were growing concerns among United States citizens about sexual deviants and dangerous perverts infesting New York City. Several tragic murders of young girls were highly publicized in 1937, horrifying parents across the nation. Concerns about public safety continued to grow until over a decade later in 1949, when John Edgar Hoover published his article in The American Magazine titled â€Å"How Safe is your Daughter?† According to Hoover and the slew of articles about sex criminals that followed, American young women were not safe at all. In fact, between 1935 and 1965, the New York Times published hundreds of articles about rising homosexuality and sex crime across the United States. Until 1952, criminal offenses were significantly underreported in New York City. Starting in 1949, New York began to improve its collection system so that, by 1950, more and more sex crimes were properly reported; however, to the residents of New York, it appeared that sex crimes in the state had skyrocketed, thereby fueling the country’s fear of the â€Å"sexual psychopath† (Lave 553). Newspapers and politicians used this new data to their advantage and the ensuing propaganda urged support for the policing of a wide range of sexual non-conformists. In 1950 the Disctrict of Columbia defined a sexual psychopath as an individual with a â€Å"lack of power to control his sexual impulses† (Sutherland 548), or â€Å"anyone who commits several serious sex crimes† (Sutherland 549). These sex crimes include but are not limited to: molestation, statutory rape, forcible rape, homosexuality, distribution or possession of pornography, and prostitution. Anyone thought to be a sexual psychopath would be subject to extensive psychiatric examination, rehabilitation, and imprisonment. The country’s anxiety about sexual psychopaths led the United States into the Lavender Scare in 1950. In April of 1950 Guy George Gabrielson made his famous accusation that homosexual people are â€Å"perhaps as dangerous as the actual communists†. Gabrielson, who was the Republican National Chairman from 1949 to 1952, spoke out against these â€Å"sexual perverts† who he claimed were â€Å"working against their country.† The nationwide panic about sex crimes was quickly spiraling out of control, and in the middle of it was Holden Caulfield. Holden demonstrates a strange fascination with people he deems perverts and flits throughout The Catcher in the Rye. He enjoys watching various sexual encounters from the window of his hotel room and, despite his discomfort with â€Å"flits† and â€Å"perverts,† he repeatedly seeks out people whom he considers sexually ambivalent, first when he meets up with Carl Luce, then when he visits Mr. Antolini in his apartment. Holden spends his first night in New York at the Edmont Hotel, where he sits and looks out the window a while. First, he describes a cross-dressing man, seen through the window of his hotel room, then right above him he briefly describes a couple he sees squirting water at each other: You’d be surprised what was going on on the other side of the hotel. They didn’t even bother to pull their shades down. I saw one guy, a gr ay-haired, very distinguished-looking guy with only his shorts on, do something you wouldn’t believe me if I told you. First he put his suitcase on the bed. Then he took out all these womens clothes, and put them on. Real womens clothes – silk stockings, high heeled shoes, brassiere, and one of those corsets with the straps hanging down and all. Then he put on this very tight black evening dress. I swear to god. Then he started walking up and down the room, taking these very small steps, the way a woman does, and smoking a cigarette and looking at himself in the mirror. He was all alone too (62-63). Holden prefaces this set of observations by explaining that the room was â€Å"very crumby† and that he had nothing else to look at, but was too depressed to care or to do anything other than watch the â€Å"perverts† from the window. Yet as depressed as he is, Holden is clearly captivated by the cross-dressing man in particular. It took time for the man to get all dressed up in women’s clothing, and seeing him strut around the room would have taken much more than a simple glance out the window. Holden is fascinated by the cross-dressing man, and he then admits that he feels that there is something wrong about his sexuality: â€Å"I mean that’s my big trouble. In my mind, im probably the biggest sex maniac you ever saw. Sometimes I can think of very crumby stuff I wouldn’t mind doing if the opportunity came up† (63). He even expresses a sort of envy for the couple he can see squirting liquid on each other. He admits that it may be a fun thing to do, but then corrects himself and says it would be a crumby thing to do to a woman you cared about. Holden is actively repressing his sexual desires because he knows that it is unwise for him to admit to deviating from society’s sexual no rms (Beslagic 19). Holden then declares that everyone in the hotel is a pervert and that he must be the most normal person in the building, thereby completely dismissing any connection he may have felt with these people. Later on, Holden decides to call his student advisor from when he attended Whooton. Carl Luce agrees to meet with Holden at the Wicker Bar. Holden thought he might like to spend some time with luce because he used to enjoy his stories about homosexual people: â€Å"He knew quite a bit about sex, especially perverts and all† (145). Luce used to scare all of Holdens classmates with his stories about men who turned into flits over night. Holden, however, suspected that Luce himself may be homosexual. Its interesting that Holden would seek out Carl Luce’s company at all, considering that he suspected that Luce was homosexual, and considering that Luce made him uncomfortable by goosing him and using the toilet with the door open. When Holden meets up with Luce at the bar, Holden instantly tries to bring the conversation to gay men, but Luce is unamused. Their conversation doesn’t go well. Luce wasn’t interested in talking about perverts or flits, and Holden con tinues to force the conversation in that direction. Luce suggests that Holden receive psychoanalysis, which suggests that Luce believes Holden to be queer, as psychoanalysis was a common method of treatment for homosexuality in the 1950s. As Luce leaves the bar, Holden asks him if he was ever psychoanalyzed. Luce responds that he was merely â€Å"adjusted† and Luce recommends that, if Holden is so interested in it, he should consider going to a psychoanalyst himself. After Carl Luce leaves Holden at the bar, Holden continues drinking and pretends he has been shot. He keeps his hand under his jacket as though he is trying to stop the bleeding from a bullet wound: â€Å"I didn’t want anybody to know I was even wounded. I was concealing the fact that I was a wounded sonuvabitch† (153). This is an obvious symbol for Holden’s insecurities about his sexuality. Holden is trying to conceal his growing concerns that he may not be â€Å"normal† and he is wor ried that he may need to be psychoanalyzed or adjusted, just like Carl Luce had been. Later that night, Holden phones an old family friend and teacher, Mr. Antolini, who tells him he is welcome to come over right away. Holden makes his opinion of Mr. Antolini clear in chapter twenty-four. He compares Mr. Antolinis intelligence and wit to the virtues of his older brother DB, and says that Mr. Antolini was the best teacher he had ever had. Yet when he arrives at the apartment there is an obvious level of discomfort, although Holden never explicitly mentions these feelings. Holden describes Mrs. Antolini’s unkempt appearance and the dirty drink glasses from a party the couple had had; he makes it clear that Mr. Antolini has been drinking heavily. Holden and Mr. Antolini have an uncomfortable conversation. Holden is frustrated with Mr. Antolini’s questions about school and Mr. Antolini predicts Holden’s coming breakdown: This fall I think you’re riding for – it’s a special kind of fall, a horrible kind. The man falling isn’ t permitted to feel or hear himself hit bottom. He just keeps falling and falling. The whole arrangements designed for men who, at some time or other in their lives, were looking for something their own environment couldn’t supply them with. So they gave up looking. They gave it up before they ever really even got started (190-191). Mr. Antolini’s prophecy is unsettling for Holden. Mr. Antolini can see that Holden is headed for a terrible breakdown and this statement hits a little too close to home for Holden. Holden is already feeling conflicted about his sexuality and Mr. Antolini’s vague predictions of Holden’s great fall only create more uncertainty. Holden tries to view himself as someone who needs to protect other people, yet Mr. Antolini can see that Holden is the one who needs protecting (Beslagic 22). At this point, Holden is exhausted, confused, and depressed. So Mr Antolini suggests that they make up a bed for Holden on the couch. As theyâ€⠄¢re making the bed, Mr Antolini asks Holden about the girls he’s been dating. Then, Mr. Antolini makes a comment about Holden’s long legs and calls him â€Å"handsome,† a description which Holden makes no comment on. Holden wakes up to Mr. Antolini drunkenly patting his head while he sleeps, something most people would interpret as a harmless, affectionate gesture. Holden hurries out of Mr. Antolini’s home, scared that Mr. Antolini has just made a pass at him. Holden is just as concerned that Mr. Antolini has made a pass at him as he is that Mr. Antolini may have perceived him as homosexual, thereby realizing any homosexual desires Holden may be harboring (Beslagic 24). As he walks around and calms down a little, Holden considers that he may have overreacted and thinks about returning to Mr. Antolini’s home. Yet Holden doesn’t return to Mr. Antolini’s home and several days later he â€Å"gets sick† and is sent to some kind of institution to be psychoanalyzed (216). Holden’s growing concerns about his sexuality, here and elsewhere, were no doubt a contributing factor to his illness. He demonstrated severe anxiety regarding his sexual desires, perhaps most dramatically in his final encounter with Mr. Antolini. Some of those desires manifested themselves that night, leading Holden to finally fully realize his ongoing conflict with his sexuality. Works Cited Beslagic, Deni. It Was Hot as Hell and the Windows Were All Steamy A Queer Reading of The Catcher in the Rye with Didactic Considerations. Thesis. Hogskolan Dalarna: School of Languages and Media Studies, 2013. Lave, Tamara Rice. Only Yesterday:The Rise and Fall of Twentieth Century Sexual Psychopath Laws. Louisiana Law Review 69.3 Salinger, J.D.. The Catcher in the Rye. Boston: Little, Brown, 1951. Print. Sutherland, Edwin H. The Sexual Psychopath Laws. Journal of Criminal Law and Criminology (1931-1951) 40.5 (1950): 543-54. Web.

Comparison Between Nike And Adidas - 1679 Words

The product I selected to research was sporting Apparel. The companies I chose are Adidas and Nike. The reason I chose these two is because they re both popular brand names around the world. Nike is base in the US and Adidas is base out of Germany. Nike and Adidas carries manufactures basically the same products. These companies offer similar products in comparisons to each other. Both of these brand s are well- know in households. The slogan for Nike is Just Do It is well-known around the world. Nike s slogan is used in printable ads and also in television infomercial Even though both companies carry similar products they attract different consumers. Nike is marketed more towards U.S consumers and Adidas is more base and popular in the European. Nike and Adidas have about the same strategies however with various application techniques. The organizations focuses on a lot on technology as well as they strive towards producing newer and also innovative products. Nike concentrates on American markets buyers and Adidas concentrates on European buyers. Nike doesn t have any production plants, they just design, distribute along with what the market produces and therefore they outsource to several countries within Asia, mainly Taiwan Korea that outsource its production to the China, Indonesia and Vietnam. Adidas on a whole, carries out all its production within Germany. Currently they have captured Nike’s outsourcing policy through outsourcing to AsianShow MoreRelatedWhy Adidas And Nike Is The Best Choice For Me1643 Words   |  7 Pagesspeak about their histories. 1) Why Adidas and Nike? Two reasons lead me to make this choice. First of all, I am really fond of sport. I have been played soccer since ten years and always wear Adidas and Nike so it is two companies I know very well. Then, when I was thinking about which companies I was going to choose, I wanted two multinationals and one American company and one European company. So Adidas and Nike was the best choice for me. Today, Adidas and Nike are the two leaders of the sportsRead MoreMarketing Strategies For Nike And Adidas1317 Words   |  6 Pagesthe sports apparel of Nike and Adidas. According to the research, promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. On the other hand, advertising strategy is designed to sell a product (Chron.com). Nevertheless, Nike has become the leader in the industry for advertising and marketing strategies than Adidas. In the sports apparel industry, Adidas could be viewed as one of Nike competitors. PromotionalRead MoreUnderstanding Perceptions Of Products Through The Eyes Of Various Consumers1378 Words   |  6 Pagesand explore the disparities between generations, how their perspectives differ (or not) and why. Brand Personality: â€Å"A brand personality is the set of traits people attribute to a product as if it were a person.† (Solomon, 2013, p. 162). Nike: Exciting, Competent, Sophisticated and Rugged Adidas: Outdated, Conventional and Practical Reebok: Athletic 4. Describe the possible differences in target markets based on your research? Nike: Based on my research, while Nike has extended its brand andRead MoreMission And Vision Of Nike And Adidas1992 Words   |  8 PagesCompanies, Nike and Adidas. In this report, we will be learning what their goals are, mission and vision of Nike and Adidas, how they have implemented these into their company process, how their policy is different. We will also be studying different strategies and different stakeholders they focus on to maintain their respective company’s sustainability. Nike and Adidas both specialize in footwear, apparel and accessories and their competition is intense as Nike is the market leader and Adidas is theRead MoreAdidas vs Nike Marketing Battle2963 Words   |  12 Pagesbrands in the UK: Adidas Vs Nike. Table of contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.3 2.0 Market and Literature Review 3.1 Nike Inc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.3 3.2 Business Segments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p.3 3.3 Marketing mix: Nike†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.3 3.4 Adidas†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.3 3.5 Marketing mix: Adidas†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.4 3.6 Comparison of marketing campaigns†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read More Nikes Plan for China Essay940 Words   |  4 PagesNikes Plan for China Nike is already a global power house, however the potential to increase sales in China was the topic of the most recent annual investor meeting. 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Most importantly, companies like Nike and Adidas have invested heavily into online brand building and image development. Nike launched the nike.com web site in August 1996 primarily to provide information to its consumers. In 1996Read MoreAdvantages And Disadvantages Of Nike969 Words   |  4 PagesWeaknesses Nike Latest moves on social media towards its hi-tech innovation of Nike + FuelBand is dangerous and challenging its marketing strategies since the idea of sharing information can be at odds with the individualism of Nike Brand. Nike Brand identity has always been associated with individualism, performance, and empowerment as a way of differentiating themselves from its competitors. However, the company as well cannot ignore its social media’s fans and ends up not embracing their brand’sRead MoreFinancial Analysis: Nike Vs. 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Malware And Its Effects On Our Computer - 1882 Words

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Tighter Big Business From Abusing Their Power - 995 Words

America was one of the first few countries that started to industrialize. Throughout the industrial revolution, technology flourish and a new era began. Farms were demolished and farmers moved from the countryside to the urban areas. Factories opened up to recruit more workers. The increased in job opportunities have lured many immigrants to the United States. With the increase in economic growth, the gap between the wealth and the middle class widen and a new class was introduced known as the working class. This was the start of capitalism and in this period of time it was also known as the â€Å"gilded age† that Mark Twain introduced, where the corrupt side of society was covered with a thin sheet of gold. Under, all that wealth and luxury†¦show more content†¦This allowed the economy to bloom. However, it has also created room for corruption. In a scholarly journal, Information, markets, and corruption: Transcontinental railroads in the Gilded Age, White Richard stated that corruption â€Å"consisted of quotidian faults-lying, deception, and dishonesty-played out largely on paper and along telegraph lines† (White). These wrongdoings allowed trustees to use their personal advantages to further corrupt society and as an outcome children and adult workers suffer. At the beginning of the industrial revolution in America, laws that prevented children from working was not established, and this allowed businesses to utilized children as an inexpensive form of labor. By the 1900s there were over one million children working in the labor force. Most of those young workers were from a poor or immigrant family. They were put to work at an early age usually between five to sixteen years old. In the article, â€Å"The History of Child Labor During the American Industrial Revolu tion† by Jennifer Wagner, discusses about how most of these youngsters worked in unsafe conditions in: †¦textile mills, coalmines, flourmills, machine shops, garment factories, tobacco factories, shoe factories, and carpet plants, in order to provide a source of income for their families. In numerous industries children labored around unsafe machinery. Children labored for many hours, but received wages that were much lower than those received by adult laborers for comparable

Development of the Scholar-Practitioner Article Analysis...

Development of the Scholar-Practitioner: Article Analysis Resubmission by Calanthia Carter Calanthia.Carter@Waldenu.edu Student ID #A00013887 School: Richard W. Riley College of Education and Leadership Program: Ph.D. in Education Specialization: Curriculum, Instruction, and Assessment Instructor: Joanne Heilman, Ph.D. Walden University Resubmission: January 29, 2012 Article Analysis Jazvac-Martek, M. (2009). Oscillating role identities: The academic experiences of education doctoral students. Innovations in Education and Teaching International, 46(3), 253–264. Retrieved from the Walden Library using the Education Research Complete database. Central Research Problem Undertaking the task in doctoral education as a†¦show more content†¦Simultaneously, the author recognizes that the individual has to make his identify valid based on the reaction of others in the sphere of profession. However, the perception of success or failures based on a combination of intrapersonal motivations determines the student’s personal expectations. The theory evolved to align with the author’s intent of the study, which was to determine how doctoral students view their identity and experience as they perform various task in becoming a peer or scholar. The author’s data source involved a single week log of experiences, pre-interview questionnaires, and two interviews to discuss the logs and the questionnaire. (p. 257) The author identified, analyzed, and reported patterns in the collected data from a qualitative software analysis program. Jazvac-Martek discovered that students recounted times when they felt like peers and times when they realized they were still doctoral students or candidates. The author also found that regardless of the experience (i.e. facilitating studies, writing papers or proposals or interviews for a faculty position) the students gained a sense of power and a sense of progress. (p.259) Strengths and Weaknesses The research by Jazvac-Martek is commendable and offers a much needed discussion on the expectations and motivations of doctoral students. However, I would have preferred a larger and more diverse group of participants. TheShow MoreRelatedAma: Marketing and Definition5314 Words   |  22 Pages the authors examine the AMA’s revision of its definition—the new 2007 definition of marketing. The article first describes the concerns about the 2004 offering and then traces the process taken by the AMA to consider these issues and revise the definition. The authors conclude that the new definition addresses many of the major issues with the 2004 definition that had been identified by scholars contributing to the special section. They highlight several positive qualities of the new definition

Brief Narrative Essay Free Essays

Do you remember how our parents often tell us that age old adage of â€Å"Don’t judge a book by its cover† ? Have you ever noticed how, although we know that we are not supposed to do that, we still do it anyway? I have the guts to admit that I am guilty of judging my fellowman at least once. In fact, when I was in grade school, I had misjudged one of my classmates simply because of the way she looked and her station in life because I listened to and believed in the rumors that our classmates had spread about her. This girl was known to have been raised by two spinster aunts since her birth so her ways and mannerisms in public was not that of people her age. We will write a custom essay sample on Brief Narrative Essay or any similar topic only for you Order Now In fact, if we did not have her for a classmate, we could have sworn that she was home schooled. She possessed an aloof attitude, sometimes seemingly eccentric and weird in her ways as well. She never hung around after classes and always seemed in a hurry to go home. She simply had no time to socialize and was irritated when forced to stay late at school. So we all determined that she was either abnormal or just plain weird. She was a quiet person who usually kept to herself and could often be found in the library reading up on the days lessons or just reading the available newspapers and magazines. We laughed at her often because even though she was a voracious reader, she was terrible in the Math and Science area of lessons. We had known her since pre-school and knew that she had started failing those subjects when we were in grade 3. She was the butt of all the in-jokes and we gave her no respect at all when we spoke to her. We considered her the class clown and mascot because no matter what we seemed to do to her, she could simply ignore. We considered her a challenge whom we had to break down and make cry. Then one day in English class, we were assigned to pair up and do some role playing activity. A unanimous groan went through the classroom when the girls name was announced. All of us were dreading the possibility of being stuck with her for a partner. We were convinced that it would only mean a disaster for whoever was paired with her. We had 2 weeks to work together and come up with a properly enacted and costumed scene from one of Shakespeare’s plays. I dreaded having to work with her because the class made such a big deal out it by ribbing me in public about how I did not have a prayer of getting a passing grade in the project because of my partner. She made one request of me during our partner meeting in class. Could we do the rehearsals at her house instead? She had to stay home whenever possible she explained, because her elderly aunts needed help around the house and she was worried that something might happen if she left them alone. I found this of interest, an open invitation to come over to her house and see where she lived and how she lived would be my chance to understand what made her the way she was and also confirm or deny any of the rumors floating about in school regarding her and her home life. On my first day of practice with her, I met her very accommodating aunts who thought of me as their nieces friend from school. They were glad that she finally brought a friend over to the house because she was a lonely young woman who just spent her days reading and fussing over them. I did not have the heart to tell them I was no friend of hers. But as the days of our rehearsals progressed, I got to know her and her family better and I realized how wrong we were to have judged her just because we did not understand why she was different. If only we took the time to actually talk to her instead of tease her, we would have understood that she was really a very caring and loving person who recognized her responsibilities in life and made extra efforts to insure that she could do what was expected of her properly. Due the school activity, I came to realize that she was a special girl. She was the kind of person whom one took the time to get to know and nurture as a friend. I decided that I would continue to befriend her regardless of what the rest of the school thought of her. Guess what, now that I am in high school, most of my grade school friends have disappeared. But this girl has remained a true and steadfast friend to me all this time. And I have helped her come out of her shell and become more sociable. True, the bad rep that was spread about her is still mentioned from time to time. But at least, I helped her get to know some other people who could really be a true friend to her. Just like I am. Truly, â€Å"one cannot judge a book by its cover† and first impressions could be wrong. Just look at how wrong I was in this situation. How to cite Brief Narrative Essay, Essays

Mobile Application to Conduct Business

Question: Discuss about the Mobile Application to Conduct Business. Answer: Introduction Currently World without technologies is hard to imagine and the use of application is growing fast. Business now a days are running on mobile application. It is hard to conduct huge businesses by mobile application. There are many benefits regarding the use of mobile application in running of business. Mobile application is used for small businesses. Large businesses is difficult to manage by mobile applications example Wal-Mart and Bank of America but for small firms or business it is easy to have the detail on mobile such as beauty spa and coffee shop because small business can be operated easily using mobile application(Haselmayr,2014). Mobile application overview Mobile application is set of programs which run on mobile devices (Salz Moranz, 2013, 14). It is fastest growing in global communication now a days mobile applications are used in business. Use of applications benefit businesses and provide promotion. Currently there are so many businesses which run on using applications (Islam,72). When analysis done nearly 40,402 application were created for business including restaurants such as golf courses, hotels (Gazdecki, 2016). Demand for mobile application is growing but still there are so many organizations which do not find the urgent use mobile application in their business. Many entrepreneurs are unawareness about the benefit of mobile application. Advantage of using mobile application for business There are so many advantage of using mobile application in business few are listed below It provides more value to customer- having mobile application will provide more interaction with customer and products. The user can conduct whole business on their fingertip even the customer can have benefit from the application. Strong brand- on mobile application an entrepreneur would make very strong brand Connect better with customers as well as connect instant- having business on mobile will make the user connect to customer very easy and fast. Instant interaction can be done Give information of new products and offers- The detail information about products is very easily available on mobile if the user has the application. Create awareness about the product to customer- whole detail is provided about the product on the application which is easy to excess. Customers get information by message, email and detail of the product. Business on mobile application provide awareness to customers. It is beneficial for both customers and for the entrepreneurs ( Velji, 2016). Conclusion Mobile application has maximum growth in business but still there are many businesses and companies which are unaware about the use of mobile application. Having application would eventually make business run very smoothly. Mobile application provide proper conduction of business and the growth of business will take place but it is only for the small business large one cannot be conducted on mobile. Use of having mobile application for business is that proper detail about the product and the location the business can be given. The customer having problem can directly connect to owner of the business. There is maximum use of mobile applications in B to B market. Reference Islam, Md. Mazumder, T. International journal of engineering technology IJET-IJENS. Mobile application and its global impact. 10 ( 06). Marsh, C. (June 2015). Research 2015 Enterprise mobile application report, Retrieved on 16 December 2016 Form forms.kony.com/rs/656-WNA-141/image/kony-Enterprise-Mobile-App-Report.pdf Velji,J. ( 2016). Mobile App. 4 ways your business can benefit from having a mobile app. Retrieved on 16 December 2016. From https://buildfire.com/way-business-benefit-having-mobile-app/ Gazdecki, A.(2016). 2016 is the year small businesses must develop mobile app. Retrieved on 20 December 2016. From https://smallbiztrends.com/2016/03/2016-year-small-businesses-must-develop-mobile-apps.html Salz, A.P Moranz, J(2013) The everything guide to mobile apps. Business Economics. 14. Haselmayr, M.(2014) here why your business needs its own mobile app.